.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, the moment adapted to running into billions in equity capital each year, have increased virtually $360 million thus far this year, placing it on track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That slowdown results from market saturation, heightened regulative stress, and economical uncertainties.ADWEEK spoke to 5 VCs who continue to purchase adtech providers, in spite of these challenges, about what they are seeking and also what they prevent. Maybe unsurprisingly, these investors are targeting possibilities in privacy-focused technologies as well as industry-specific areas such as connected TV.